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statistics
Engineering News Online – an important daily source of African real-economy news – generates an average of over 134 626 page impressions every week.
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page impressions
During 2011, Effective Measures, contracted by the Digital Marketing & Media Association, recorded the following key site statistics for Engineering News Online:
| Page Impressions per week | 105 776 |
| Unique Visitors per week | 41 355 |
| Page Duration | 1:44 |
| Ad-views per week | 3 358 378 |
| Click-through's per week | 8 289 |
reading frequency
75% of reader access Engineering News Online on a weekly basis. 47% of readers access the site at least once a day. 59% of readers will, after reading a breaking news article on Engineering News Online, refer back to the site at a later stage to check for updates or further information.
| % | |
| Every weekday | 44 |
| Once a week | 31 |
| Once a month | 12 |
| Never | 10 |
| More than once a day | 3 |
information needs being met
20 % use Engineering News Online as a source of news on particular industries; 15% as a source of project news and 10% use the site in order to conduct research on particular industrial sectors.
| % | |
| News on particular industries | 20 |
| Project news | 15 |
| Company News | 14 |
| Technology progress and updates | 13 |
| News about policy developments | 12 |
| Research on particular industry | 10 |
| Product News | 7 |
| Columnists and opinion | 5 |
| Exchange Rates | 3 |
geographical reach
While the bulk of Engineering News Online readers are based in South Africa, a significant number of readers are drawn from various parts of the world. According to Google Analytics, the Top 10 countries of access are: South Africa, United States, United Kingdom, India, Germany, Australia, Canada, France, China and the Netherlands
Target Market
