engineering news

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www.engineeringnews.co.za quick links
 
 

 
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statistics

 

Engineering News Online – an important daily source of African real-economy news – an average of 265 155 page impressions are generated by 58 581 unique visitors.

 

Most readers use Engineering News Online to obtain news on their particular industries, company news and project news.  It is important to note that 91% of readers are aware of the advertisements on Engineering News Online, while 56% of readers regularly click on these advertisements.

 
* select an option below to display the relevant data or download summary of reader statistics in PDF above
page impressions
 
Engineering News Online is a member site of the IAB & website statistics are monitored by Effective Measure.
   
Page Impressions per week 255 155
Unique Visitors per week 58 581

 

reading frequency
 
58% of readers read Engineering News Online on a daily basis, while a further 31% of readers visit the site at least once a week. This implies a high percentage of readers are constantly obtaining information from the website & would be exposed to follow-up news & advertisements.
  %
Every day 54
Once a week 31
Once a month 8
More than once a day 4
Newsletters only 3

 

information needs being met
 
Most readers use Engineering News Online to obtain news on their particular industries, company news & project news. It is important to note that 93% of readers are aware of the advertisements on Engineering News Online, while 42% of readers regularly click on these advertisements.
  %
News on particular industries 85
Technology progress and updates 65
Project news 62
Company News 56
News about policy developments 52
Research on particular industry 46
Product News 28
Exchange Rates 14
Tender Information 12

 

geographical reach
 

Engineering News Online is a member site of the IAB & website statistics are monitored by Effective Measure. The website generates 265 155 page impressions by 58 581 readers per week. 71% of Engineering News Online readers are based in South Africa.

performance
 
Readers were asked to score Engineering News Online against selected attributes – on a scale of 1 to 10 where 1 indicates very poor & 10, excellent.
  %
Credibility and integrity 9
Professional presentation 9
Coverage of industrial news 8
Accuracy of technical content 8
Quality of editorial comment 8
Foremost with the news 8
News about personalities 8
Authoritative within industrial sector 8
Product news 8
Relevant to the reader's job function 8

 

 
 
 
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