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Engineering News Online is read by industrial and management as well as key decision makers in the public and private sectors.


Engineering News Online – an important daily source of African real-economy news – an average of 265 155 page impressions are generated by 58 581 unique visitors.


While the bulk of Engineering News Online visitors are based in South Africa, a significant number of users are drawn from various parts of the world. This reflects Engineering News Online’s growing status as an internationally-regarded window to developments in the Southern African region.

* select an option below to display the relevant data or download summary of reader statistics in PDF above
main business sector
Engineering News Online has readers in all major business sectors. Advertising in Engineering News Online will expose your products & services to numerous industries, opening doors to new opportunities for your company.
Business sector %
Energy 32
Mining 30
Construction 27
Manufacturing 27
Renewable Energy 25
Electricity 22
Environment 18
Services 17
Water 16
Chemicals & Petrochemicals 16
Metals 14
Government 14
Transport & Logistics 13
Technology & Communication 13
Economy 13
Automotive 12
Agriculture 12


education level of reader
89% of Engineering News Online readers have at least a graduate degree or diploma. 46% of readers are interested in further study opportunities.
Postgraduate degree or diploma 49
Graduate degree or diploma 40
Secondary education 11


job titles of the reader
Over 90% of Engineering News Online readers are over 35 years of age. 72% of readers have over 16 years of experience in their particular field.
Managing Director / Owner / Partner / Chairman 31
Technical Director / Manager / Factory Manager 23
Consultant / Researcher 16
Sales / Marketing / Product Manager 9
General / Commercial / Branch Manager 3
Student 1
Buyer / Purchasing Manager 1
Financial Director / Manager 1


decision-making authority
Engineering News Online readers are decision makers with operational & procurement authority.
Capital equipment 65
Spares & supplies 56
Raw materials 44
Telecoms & IT Equipment 53
Advertising & promotion 56


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