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target market
Engineering News Online is read by top and middle management as well as decision-makers in the industrial and financial sectors.
Engineering News Online – an important daily source of African real-economy news – generates an average of over 115 887 page impressions every week.
While the bulk of Engineering News Online visitors are based in South Africa, a significant number of users are drawn from various parts of the world. This reflects Engineering News Online’s growing status as an internationally-regarded window to developments in the Southern African region.
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main business sector
Advertising on Engineering News Online will build your company's brand and expose your company to a growing global audience. We offer accountability which includes a guaranteed minimum number of ad-views to be monitored by logging into the Creamer Media's Ad Centre.
| Business sector | % |
| Mining & Quarrying | 23,2 |
| Building & Construction | 22,4 |
| Energy | 22,3 |
| Chemicals, petrochemicals, plastics, rubber | 11,9 |
| Service industries | 10,6 |
| Machinery – mechanical & electrical | 10,2 |
| Materials-handling | 8,1 |
| Transport | 8,0 |
| Fabricated metal products | 6,5 |
| Other manufacturing | 6,2 |
| Primary metals – steel, aluminium | 5,8 |
| Electronic equipment | 5,8 |
| Automotive assembly and parts | 5,7 |
| Telecommunications | 5,5 |
| Agriculture, fishing and forestry | 5,3 |
| Food and beverage | 4,1 |
| Retailing and wholesaling | 4,0 |
| Paper products and printing | 3,1 |
| Non-metallic mineral products | 1,9 |
| Textile, clothing and footwear | 1,6 |
| Wood and manufacture | 1,4 |
education level of reader
87% of readers have tertiary education qualifications. 66% of readers have shown an interest in further study opportunities.
| % | |
| Graduate degree or diploma | 44,8 |
| Postgraduate degree or diploma | 42,8 |
| Secondary education | 11,0 |
| Primary education | 1,3 |
job titles of the reader
In response to a survey of Engineering News Online's readership, 22,9% replied that they are directors or owners; 22,2% are technical directors or managers and 12,9% are consultants.
| % | |
| Director/Owner/Partner | 22,9 |
| Technical - Director/Manager/Factory Manager | 22,2 |
| Consultant | 12,9 |
| Sales/Marketing Manager and Director | 11,4 |
| General Manager | 5,0 |
| Commercial Manager, Director | 3,2 |
| Student | 2,8 |
| Financial Manager, Director | 2,5 |
decision-making authority
When asked whether they had decision-making authority over their company's purchases with regard to capital equipment, spares, supplies and raw materials, 56% of readers replied in the affirmative.
| Yes | No |
| 56,0% | 44,0% |
Target Market
