2012 Engineering News Rate Card
2012 Engineering News Features Schedule
Engineering News Feature Briefs
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Engineering News Executive Summary
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rates
statistics
features
target market
Engineering News is read by top and middle management as well as decision-makers in the industrial and financial sectors.
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main business sector
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job titles of the readers
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decision-making authority
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education level
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distribution
main business sector
Research shows that 10% of readers are in the building and construction industry, 6% in fabricated metal products, 6% in chemicals, petro-chemicals, plastics and 5% in steel, aluminium and non-ferrous metals.
| % | |
| Building and construction | 10 |
| Mining and quarrying | 10 |
| Energy | 9 |
| Chemicals, petrochemicals, plastics and rubber | 6 |
| Fabricated metal products | 6 |
| Service industries | 6 |
| Machinery | 5 |
| Materials-handling | 5 |
| Transport | 5 |
| Steel, aluminium, non-ferrous metals | 5 |
| Other manufacturing | 4 |
| Retialing and wholesaling | 4 |
| Electronic equipment | 3 |
| Paper and printing | 2 |
| Agriculture, fishing, forestry | 2 |
| Non metallic mineral products | 2 |
| Telecommunications | 2 |
| Textile and clothing | 1 |
| Wood and furniture | 1 |
| Automotive assembly | 1 |
| Food and beverages | 1 |
job titles of the readers
Research indicates that 44% of readers are at the level of managing director, owner, partner; 8% at the level of general manager, branch manager, commercial manager; 15% at the level of technical director, manager, factory manager and 10% are in sales and marketing.
| % | |
| Managing Director/Owner/Partner/Chairman | 44 |
| Technical Director/Manager/Factory Manager/Engineer | 15 |
| Sales/Marketing/Product Manager | 10 |
| Other | 10 |
| General Manager/Commercial Manager/Branch Manager | 8 |
| Consultant/Researcher | 8 |
| Student | 5 |
decision-making authority
Research indicates that 22% of Engineering News readers have exclusive or some authority over capital equipment procurement, 19% over raw materials and 16% over telecoms and IT equipment.
| exclusive | some | |
| Capital Equipment | 22 | 51 |
| Raw Materials | 19 | 46 |
| Telecoms and IT equipment | 16 | 44 |
| Advertising and Promotions | 38 | 36 |
education level
Research indicates that 50% of Engineering News readers have a graduate degree or diploma and 39% have a gpost-graduate degree or diploma. 51% of Engineering News readers are interested in further study opportunities.
| % | |
| Graduate degree or diploma | 50 |
| Postgraduate degree or diploma | 39 |
| Secondary education | 11 |
distribution
While being mainly concentrated in Gauteng, Engineering News readers are spread throughout the country. International distribution: Engineering News has over 350 readers outside South Africa. The foreign readers are spread through various countries including Australia, Botswana, Canada, Czech Republic Denmark, Finland, France, Germany, Ghana, Greece, Hong Kong, Inia, Ireland, Japan, Kenya, Malawi, Mauritius, Namibia, Netherlands, New Zealand, Nigeria, Senegal, Surinam, Tanzania, Uganda, United Kingdom, United States, Zambia, Zimbabwe
| % | |
| Eastern Cape | 3 |
| Free State | 1 |
| Gauteng | 66 |
| KwaZulu-Natal | 11 |
| Limpopo Province | 1 |
| Mpumalanga | 4 |
| North West | 2 |
| Northern Cape | 1 |
| Western Cape | 11 |
Target Market
