engineering news

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target market

 

Engineering News is read by industrial management as well as key decision makers in the public and private sectors.

 
* select an option below to display the relevant data or download summary of reader statistics in PDF above
main business sector
 
Engineering News has readers in all major business sectors. Advertising in Engineering News will expose your products & services to numerous industries, opening doors to new opportunities for your company.
  %
Mining 30
Manufacturing 27
Construction 20
Water 19
Metals 16
Energy 16
Services 16
Agriculture 15
Chemicals and Petrochemicals 13
Renewable Energy 13
Technology and Communications 13
Automotive 10
Defence and Aerospace 10
Transport and Logistics 10
Environment 10

 

job titles of the readers
 
69% of readers have over 16 years of experience in their particular field. Engineering News readers are decision makers with operational & procurement authority.
  %
Managing Director /Owner / Partner / Chairman 33
Technical Director / Manager / Factory Manager / Engineer 22
Consultant / Researcher 8
Student 7
Sales / Marketing / Product Manager 6
General / Commercial / Branch Manager 3
Financial Director / Manager 1

 

decision-making authority
 
Engineering News readers are decision makers with operational and procurement authority. Engineering News has readers in all major business sectors.  Advertising in Engineering News will expose your products and services to numerous industries, opening doors to new opportunities for your company.
  %
Capital Equipment 57
Spares and Supplies 61
Raw Materials 41
Telecoms and IT equipment 51
Advertising and promotion 47

 

education level
 
95% of Engineering News readers have at least a graduate degree or diploma. 50% of readers are interested in further study opportunities.
  %
Postgraduate degree or diploma 38
Graduate degree or diploma 57
Secondary education 5

 

distribution
 
While being mainly concentrated in Gauteng, Engineering News readers are spread throughout the country.
 
International distribution: Engineering News has over 1 336 readers outside South Africa. The foreign readers are spread through various countries including Australia, Botswana, Canada, Czech Republic Denmark, Finland, France, Germany, Ghana, Greece, Hong Kong, Inia, Ireland, Japan, Kenya, Malawi, Mauritius, Namibia, Netherlands, New Zealand, Nigeria, Senegal, Surinam, Tanzania, Uganda, United Kingdom, United States, Zambia, Zimbabwe
  %
Eastern Cape 5
Free State 3
Gauteng 55
KwaZulu-Natal 11
Limpopo Province 1
Mpumalanga 4
North West 1
Northern Cape 1
Western Cape 14

 

 
 
 
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