engineering news

magazine publication

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target market

 

Engineering News is read by industrial management as well as key decision makers in the public and private sectors.

 
* select an option below to display the relevant data or download summary of reader statistics in PDF above
main business sector
 
Engineering News has readers in all major business sectors. Advertising in Engineering News will expose your products & services to numerous industries, opening doors to new opportunities for your company. The magazine’s layout gives the advertiser the opportunity to advertise to a special market – through the features sections – or to a wider audience – through the news and main body sections of the magazine.
  %
Mining 33
Manufacturing 28
Construction 22
Other 21
Energy 21
Services 17
Electricity 15
Chemicals and Petrochemicals 15
Water 14
Renewable Energy 14

 

job titles of the readers
 
*76% of Engineering News readers have over 16 years of experience in their particular field. *Engineering News readers are decision-makers in all sectors of the real economy – with procurement authority.
  %

Managing Director, Owner, Partner or Chairman*

36

Technical Director, Technical Manager, Factory Manager or Engineer

17

Sales & Marketing or Product Manager

14
Other 10
Consultant or Research 8

General, Commercial or Branch Manager

8

Financial Director or Manager

3
Student 2
Buyer or Purchasing Manager 1

 

decision-making authority
 
Engineering News readers are decision makers with operational and procurement authority. Engineering News has readers in all major business sectors.  Advertising in Engineering News will expose your products and services to numerous industries, opening doors to new opportunities for your company.
  %
Capital Equipment 55
Spares and Supplies 54
Raw Materials 47
Telecoms and IT equipment 50
Advertising and promotion 58

 

education level
 
Note that over 800 students receive the weekly magazines, but did not respond to the survey. 42% of readers are interested in further study opportunities.
  %
Postgraduate degree or diploma 46
Graduate degree or diploma 42
Secondary education 13

 

distribution
 

While being mainly concentrated in Gauteng, Engineering News readers are spread throughout South Africa. Engineering News has over 4 658 weekly readers outside of South Africa.

 

The foreign readers are spread throughout various countries, including:

 

Africa: Botswana; Conco; DRC; Ghana; Kenya; Lesotho; Malawi; Mauritania; Mauritius; Namibia; Nigeria; Rwanda; Swaziland; Tanzania; Uganda; Zambia; Zimbabwe

 

International: Australia; Belgium; Canada; Chile; China; France; Germany; Greece; Hong Kong; India; Japan; Korea; Netherlands; Peru; Quatar; United Arab Emirates; United Kingdom; United States

 
 
 
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