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statistics
MiningWeekly.com – an important daily source of African real-economy news – generates an average of over 94 218 page impressions every week.
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page impressions
During 2011, Effective Measure, contracted by the Digital Marketing & Media Association, recorded the follwoing key site statistics for MiningWeekly.com:
| Page impressions per week | 118 001 |
| Unique Visitors per week | 46 217 |
| Page Duration | 1:47 |
| Ad-views per week | 3 695 982 |
| Click-through's per week | 7 322 |
reading frequency
77% of readers access MiningWeekly.com on a weekly basis. 46% of reader access the site at least once a day. 58% of readers will, after reading a breaking news article on MiningWeekly.com, refer back to the site at a later stage to check for updates or further information.
| % | |
| Every weekday | 39 |
| Once a week | 32 |
| Never | 13 |
| Once in a month | 10 |
| More than once a day | 6 |
information needs being met
13% use MiningWeekly.com as a source of news on particular industries; 14% as a source of project news and 15% on company news.
| % | |
| Company news | 15 |
| Project news | 14 |
| News on particular industries | 13 |
| News about policy developments | 11 |
| Analyst commentary | 10 |
| Mining leaders and personalities | 8 |
| Exploration results | 8 |
| Columnists and opinion | 7 |
| Product News | 6 |
| Gold and platinum prices | 5 |
| Exchange Rates | 3 |
geographical reach
A significant number of MiningWeekly.com readers are drawn from various parts of the world. According to Google Analytics, the Top 10 countries of access are: South Africa, United States, Canada, United Kingdom, Australia, India, Germany, France, China and Switzerland.
Target Market
