Mining Weekly Executive Summary
2012 Mining Weekly Rate Card
2012 Mining Weekly Features Schedule
Mining Weekly Feature Briefs
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Mining Weekly is a well-proven vehicle for companies wishing to communicate their products and services into the South and Southern African market. Over the past thirty years literally thousands of companies and public-sector bodies have used the publication to communicate their advertising and branding messages.
Mining Weekly’s record speaks for itself – it is the most effective vehicle for communicating with those responsible for driving Africa’s premier industry – mining.
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reading recency
74% of readers read a copy of Mining Weekly within 7-days of issue. Almost all the readers will read “fresh” news within the week of publication. Any advertisement, editorial or feature article will be exposed to almost all readers within a few days of publication.
| % | |
| Less than 3 days ago | 50 |
| 4 – 7 days ago | 24 |
| 8 – 14 days ago | 11 |
| 2 – 4 weeks ago | 6 |
| More than 4-weeks ago | 9 |
information needs being met
Most readers use Mining Weekly to obtain news on particular industries and project news. 13% of readers cut out sections before discarding the journal. Another 33% either file or place the journal in a library; consequently 46% of readers use Mining Weekly as a later reference source. 13% of readers discard the journal after reading it.
| % | |
| Project News | 36 |
| News on particular industries | 32 |
| News about policy developments | 21 |
| Columnists and Opinion | 20 |
| Mining leaders and personalities | 19 |
| Proeduct News | 19 |
| Exploration results | 18 |
| Analyst commentary | 17 |
| Tenders | 14 |
| Courses | 12 |
reading frequency
Respondents were asked how many issues they have read or paged through in a typical six-week period. 54% of readers read every issue of Mining Weekly in a typical 6-week period. This implies that a high percentage of readers are constantly obtaining information from the magazine and would be exposed to follow-up news and advertising..
| % | |
| All six issues | 54 |
| Five out of six issues | 7 |
| Four out of six issues | 7 |
| Three out of six issues | 13 |
| Two out of six issues | 9 |
| One out of six issues | 3 |
performance
Readers were asked to score Mining Weekly against selected attributes on a scale of 1 to 10 where 1 indicated very poor and 10-excellent. The average scores are given below:
| % | |
| Product News | 9 |
| Credibility and integrity | 8 |
| Professional presentation | 8 |
| Coverage of industrial news | 8 |
| Accuracy of technical content | 8 |
| Quality of editorial comment | 8 |
| Foremost with the news |
8 |
| News about personalities | 8 |
| Authoritative within industrial sector | 8 |
| Relevant and good quality advertising | 7 |
| Relevant to your job function | 7 |
importance of brand image
Readers were asked whether they agree or disagree with certain statements regarding brand image and advertising.
| Agree | Disagree | |
| % | % | |
| Advertising is a key means of building brand awareness | 91 | 9 |
| Advertising improves a company's reach into new markets | 95 | 5 |
| Advertising assists me in making my purchasing decisions | 67 | 33 |
Target Market
