mining weekly

magazine publication

quick links
 
 

 
back rates target market features
 

statistics

 

Mining Weekly is a well-proven vehicle for companies wishing to communicate their products and services into the South and Southern African market. Over the past thirty years literally thousands of companies and public-sector bodies have used the publication to communicate their advertising and branding messages.

 

A combination of print & online advertising gives advertisers the widest reach & the biggest impact. This is because 84% of MiningWeekly.com's online readers do not read the Mining Weekly print magazine.

 

Therefore, the optimal marketing solution requires a combination of print & online advertising with Mining Weekly. Advertising with both the print & online versions of Mining Weekly will ensure a much wider reach than what can be achieved by restricting a company’s marketing efforts to a single medium.

 
* select an option below to display the relevant data or download summary of reader statistics in PDF above
recency
 
88% of readers read a copy of Mining Weekly within 7 days of issue.  Any advertisement, editorial or special feature article will be exposed to almost all readers within a few days of publication
  %
Less than 3 days ago 59
4 – 7 days ago 29
More than 4-weeks ago 6
8 – 14 weeks ago 3
2 – 4 weeks ago 3

 

information needs
 
Most readers use Mining Weekly to obtain news on their particular industries, project news, as well as technology and progress updates.
  %
News on particular industries 85
Project news 85
Company News 73
Technology and progress updates 73
Mining leaders and personalities 61
News about policy developments 61
Research on particular industries 58
Columnists and opinion 52
Analyst commentary 50
Product News 47
Exploration news 38

 

frequency
 
65% of readers read every issue of Mining Weekly.  This implies a high percentage of readers are constantly obtaining information from the magazines and would be exposed to follow-up news and advertisements.
  %
All six issues 65
Four out of six issues 15
Three out of six issues 6
Five out of six issues 6
Two out of six issues 3
One out of six issues 3

 

performance
 
Readers were asked to score Mining Weekly against selected attributes on a scale of 1 to 10 where 1 indicated very poor and 10-excellent. The average scores are given below:
  %
Professional presentation 10
Credibility and integrity 10
Coverage of industrial news 10
Accuracy of technical content 10
Quality of editorial comment 10
Foremost with the news 10
News about personalities 10
Authoritative within industrial sector 9
Product News 10
Relevant and good quality advertising 10
Relevant to your job function 10

 

importance of brand image
 
Readers were asked whether they agree with certain statements regarding brand image and advertising.
  Agree
Advertising is a key means of building brand awareness 97
Advertising improves a company's reach into new markets 94
Advertising assists me in making my purchasing decisions 67

 

thoroughness
 
41% of readers read selected articles, while 38% read most articles.  The size of Mining Weekly is indicative of the high demand of advertising space, which proves that advertisers view Mining Weekly as an effective vehicle for communicating their products and services.
  %
Read selected articles 41
Read most articles 38
Just glance at articles 6
Read all articles 15

 

 
 
 
sublinks
related links
pqt: 0.116s - ct: 0.231s - 111pq - 2rq
Subscribe Now for $119 Close
Subscribe Now for $119