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statistics
Polity.org.za is read by policy makers, lawyers, researchers and those seeking to stay on top of South Africa’s political scene.
The website generates 90 737 page impressions by 31 026 readers per week.
81% of Polity.org.za readers are based in South Africa.
* select an option below to display the relevant data or download summary of reader statistics in PDF above
page impressions
Polity.org.za is a member site of the IAB and website statistics are monitored by Effective Measure.
| % | |
| Page Impressions per week | 90 737 |
| Unique Visitors per week | 31 026 |
frequency
57% of readers read Polity.org.za on a daily basis, while a further 29% of readers visit the site at least once a week. This implies a high percentage of readers are constantly obtaining information from the website & would be exposed to follow-up news & advertisements.
| % | |
| Every day | 52 |
| Once per week | 29 |
| Once a month | 7 |
| Never | 7 |
| More than once a day | 5 |
information needs
Most readers use Polity.org.za to obtain daily news, columnist articles, access to policy documents and legislation. It is important to note that 78% of readers are aware of the advertisements on Polity.org.za.
| % | |
| Daily news | 90 |
| Columnist articles | 60 |
| Access to policy documents | 45 |
| Access to legislation | 44 |
| Election News | 30 |
| Search for archived articles | 18 |
| Book Reviews | 16 |
| Other | 3 |
performance
Readers were asked to score Polity.org.za against selected attributes on a scale of 1 to 10 where 1 indicated very poor and 10-excellent. The average scores are given below:
| % | |
| Credibility & Integrity | 8 |
| Professional presentation | 8 |
| Coverage of news | 8 |
| Quality of editorial comment | 8 |
| Foremost with the news | 8 |
| News about personalities | 8 |
| Relevant to reader's job function | 8 |
| Accuracy of technical content | 8 |
| Products news | 8 |
| Relevant and good quality advertising | 8 |
importance of brand image
Readers were asked whether they agree with certain statements regarding brand image and advertising.
| Agree | |
| % | |
| Advertising is a key means of building brand awareness | 79 |
| Advertising improves a company's reach into new markets | 80 |
| Advertising assists me in making my purchasing decisions | 45 |
Target Market
