FAQ

 

ENGINEERING NEWS

Why should I advertise in Engineering News?

To communicate your products and services to more than 58 000 readers each week. Engineering News readers are influential participants in Southern African industry.

Who are the readers of Engineering News?

Decision-makers with operational and procurement authority in a range of disciplines embracing mechanical, electrical, civil, metallurgical, chemical and a wide range of specific sectors covered through our features schedule.

Do people actually have time to read Engineering News with its considerable size and high frequency?

Reader surveys have shown that each week around 96% of readers read all, most, or selected articles in the magazine. The size of Engineering News is indicative of the high demand for advertising space, which proves that advertisers view Engineering News as an effective vehicle for communicating their products and services.

Will I get a response to my advertisement?

Engineering News is a guaranteed medium for brand building and also has a record for generating direct response for advertisers. Many advertisers report that advertising in Engineering News has been integral to their business success and some have advertised with Creamer Media since its inception in 1981.

What is the cost to me of reaching the readers of Engineering News?

Based on the reader surveys it is estimated that the cost of a full-page advertisement comes to about 32 cents per reader.

How can I make my advertising campaign work for me?

To be successful, advertising must be regular, long-term, credible and eye-catching. Advertisers should maintain consistent corporate branding in their adverts, but should change their content regularly in order to reflect their different products and services.

How can Engineering News help to prepare my campaign for success?

Engineering News offers an advertising production service and has a fully equipped graphic design department at the disposal of advertisers, as well as a professional photographer to assist in depicting advertisers’ offerings. Our sales executives will assist in planning and managing a high-impact campaign.

Is editorial guaranteed for advertisers?

Engineering News’ reputation has been built on editorial integrity with editorial being published only on the basis of its ‘newsworthiness’. For those wishing to communicate in an editorial format, paid-for advertorials are available. Engineering News provides marketing journalists and a photographer for this purpose.

Can I specify where my advert is to be placed?

Yes, special positions, including covers, pre-index pages and early right-hand pages are available. A special ‘loading fee’ is charged for these positions

I prefer to advertise in custom magazines, focusing on my particular industry. Why should I advertise in Engineering News?

Advertisers can advertise in relevant features in Engineering News. The weekly news section of Engineering News will report on the most important news in all industries, irrespective of whether the relevant feature is published during that particular week. Advertising in Engineering News will also expose your products and services to new industries, opening doors to new opportunities for your company.

I prefer to advertise monthly. Engineering News is published weekly and has a short shelf life. Why should I advertise in Engineering News?

As an advertiser you can decide to advertise only once a month. Research has shown that 47% of readers either file or place the magazine in the library for future reference, while another 27% leave the magazines in their companies’ reception area. Your advertising message will therefore be seen for a longer period than the weekly frequency of the magazine.

 

MINING WEEKLY

Why should I advertise in Mining Weekly?

To communicate your products & services to more than 48 000 readers each week. Mining Weekly readers are influential participants in Southern African industry.

Who are the readers of Mining Weekly?

Decision makers with operational and procurement authority in a range of disciplines embracing mechanical, electrical, civil, metallurgical, chemical and a wide range of specific sectors covered through our features schedule.v

Do people actually have time to read Mining Weekly with its considerable size and high frequency?

Reader surveys have shown that each week around 96% of readers read all, most, or selected articles in the magazine. The size of Mining Weekly is indicative of the high demand for advertising space, which proves that advertisers view Mining Weekly as an effective vehicle for communicating their products and services.

Will I get a response to my advertisement?

Mining Weekly is a guaranteed medium for brand building and also has a record for generating direct response for advertisers. Many advertisers report that advertising in Mining Weekly has been integral to their business success and some have advertised with Creamer Media since its inception in 1981.

What is the cost to me of reaching the readers of Mining Weekly?

Based on the reader surveys it is estimated that the cost of a full-page advertisement comes to about 38 cents per reader.

How can I make my advertising campaign work for me?

To be successful advertising must be regular, long-term, credible and eye-catching. Advertisers should maintain consistent corporate branding in their adverts, but should change their content regularly in order to reflect their different products and services.

How can Mining Weekly help to prepare my campaign for success?

Mining Weekly offers an advertising production service and has a fully-equipped graphic design department at the disposal of advertisers, as well as a professional photographer to assist in depicting an advertisers’ offerings. Our sales executives will assist in planning and managing a high-impact campaign.

Is editorial guaranteed for advertisers?

Mining Weekly’s reputation has been built on editorial integrity with editorial being published only on the basis of its ‘newsworthiness’. For those wishing to communicate in an editorial format, paid-for advertorials are available. Mining Weekly provides marketing journalists and a photographer for this purpose.

Can I specify where my advert is to be placed?

Yes, special positions, including covers, pre-index pages and early right-hand pages are available. A special ‘loading fee’ is charged for these positions.

I prefer to advertise in custom magazines, focusing on my particular industry. Why should I advertise in Mining Weekly?

Advertisers can advertise in relevant features in Mining Weekly. The weekly news section of Mining Weekly will report on the most important news in all industries, irrespective of whether the relevant feature is published during that particular week. Advertising in Mining Weekly will also expose your products and services to new industries, opening doors to new opportunities for your company.

I prefer to advertise monthly. Mining Weekly is published weekly and has a short shelf life. Why should I advertise in Mining Weekly?

As an advertiser you can decide to only advertise once a month. Research has shown that 42% of readers either file or place the magazine in the library for future reference, while another 41% leave the magazines in their companies’ reception area. Your advertising message will therefore be seen for a longer period than the weekly frequency of the magazine.

 
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