engineering news &

mining weekly

weekly print magazine

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Engineering News & Mining Weekly is South Africa’s premier source of weekly real economy news on projects, products, policies and personalities in the industrial, mining, energy and services sectors.

 

Each week, 9 381 copies are circulated and read by 56 286 readers. In addition to retail sales, postal and hand deliveries to our subscribers, Engineering News & Mining Weekly has a carefully controlled airport and hotel distribution of 6 000 copies per week.

 

(ABC figure for Engineering News & Mining Weekly for April to June 2021)

 

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From January 2020, Creamer Media has integrated the Engineering News and Mining Weekly print titles into a single, comprehensive weekly print magazine – called Creamer Media’s Engineering News & Mining Weekly.

 

The integration is Creamer Media’s response to changes in the magazine marketplace and evolving reader habits.

 

In responses to recent surveys, readers have confirmed that they continue to value and trust Engineering News and Mining Weekly but would prefer the publications to be packaged into a combined weekly publication.

 

The print consolidation does not affect Engineering News Online and MiningWeekly.com, which remain separate digital platforms.

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Why Print Advertising?

 

 

Conscious decision:

Picking up and reading a magazine is a conscious decision by the reader and results in the undivided attention of the reader.

 

Paid-for circulation:

Engineering News & Mining Weekly has a paid-for circulation of over 3 000 readers, that proves the readers’ interest in reading the magazine

 

Airport distribution:

Engineering News & Mining Weekly has a controlled circulation at South Africa’s international airports’ business lounges, restaurants, check-in counters and car rental outlets. This distribution offers exposure to a captive audience of both local and international business travellers.

 

Separate readership:

Only 21% of Engineering News & Mining Weekly online readers read the print magazine. By only advertising online your marketing message and brand will not be seen by most of the print readership.

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A combination of print & online advertising gives advertisers the widest reach & the biggest impact.

 

Therefore, the optimal marketing solution requires a combination of print & online advertising with Engineering News & Mining Weekly. Advertising with both the print & online versions of Engineering News & Mining Weekly will ensure a much wider reach than what can be achieved by restricting a company’s marketing efforts to a single medium.

 

Engineering News & Mining Weekly has a total readership of 109 664 people per week.

 

  • 56 286 people read the magazine
  • 67 567 people read the website (including desktop & mobile)
  • 14 189 people read both the magazine & the website

 

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Global Reach

 

Local:

Most readers are located in Gauteng (63%), while a significant number of readers are based in Durban (14%), Cape Town (17%) and other parts of the country.

International:

Hard copies are posted to selected paid-for subscribers, while an electronic e-maga- zine version of the magazine is emailed to over 2 300 readers in African countries.

 

Africa: Botswana; Congo; DRC; Ghana; Kenya; Lesotho; Malawi; Mauritius; Namibia; Nigeria; Rwanda; Eswatini; Tanzania; Uganda; Zambia; Zimbabwe

Rest of the World: Australia; Belgium; Bolivia; Brazil; Canada; China; France; Germany; Greece; Hong Kong; Japan; Mauritius; Peru; UAE; United Kingdom; United States

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