engineering news &

mining weekly

weekly print magazine

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Engineering News & Mining Weekly is South Africa’s premier source of weekly real economy news on projects, products, policies, personalities in the industrial, mining, energy and services sectors.

 

Each week, 10 255 copies are circulated and read by 61 530 readers. In addition to retail sales, postal and hand deliveries to our subscribers, Engineering News & Mining Weekly has a carefully controlled airport and hotel distribution of 5 000 copies per week.

 

(Average ABC figure for Engineering News & Mining Weekly for April to June 2019)

 

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From January 2020, Creamer Media has integrated the Engineering News and Mining Weekly print titles into a single, comprehensive weekly print magazine – called Creamer Media’s Engineering News & Mining Weekly.

 

The integration is Creamer Media’s response to changes in the magazine marketplace and evolving reader habits.

 

In responses to recent surveys, readers have confirmed that they continue to value and trust Engineering News and Mining Weekly but would prefer the publications to be packaged into a combined weekly publication.

 

The print consolidation does not affect Engineering News Online and MiningWeekly.com, which remain separate digital platforms.

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During difficult economic times an effective marketing campaign can help to uplift your business, distinguishing you from your competitors and helping you growing your client base.

Well-respected and well-read, Creamer Media’s Engineering News and Mining Weekly provide high impact print and digital platforms for your to communicate with key business decision-makers – the very people that you would like to target with information about your company’s offerings.

 

Engineering News and Mining Weekly’s print circulations are holding steady, while the circulation numbers of most other magazines are falling sharply.

 

The weekly frequency of Engineering News and Mining Weekly ensures that the magazine content is current and well read. Research confirms that 61% of readers read every issue of the magazines, with another 15% reading five out of six issues.

 

Engineering News and Mining Weekly both have large paid-for circulations, the magazines are in demand.

 

Engineering News and Mining Weekly also have a large, controlled circulation at South Africa’s international airports and airports in Zimbabwe, Nigeria and Zambia, as well as weekly distribution on board regional flights, ensuring readership by local and international business travellers.

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A combination of print & online advertising gives advertisers the widest reach & the biggest impact. This is because 82% of Engineering News & MiningWeekly.com readers do not read the print magazine.

 

Therefore, the optimal marketing solution requires a combination of print & online advertising with Engineering News. Advertising with both the print & online versions of Engineering News will ensure a much wider reach than what can be achieved by restricting a company’s marketing efforts to a single medium.

 

Engineering News & Mining Weekly has a total readership of 107 714 people per week.

 

The Engineering News & MiningWeekly print magazine is read by 61 530 people per week – calculated based on a pass-on readership of 6 readers per copy.

 

Engineering News Online & Mining Weekly.com combined is read by 56 321 people per week.

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The Engineering News & Mining Weekly print magazine has over 50 000 readers each week located in South Africa. While the majority of readers are located in Gauteng (50%), there are significant numbers of readers in Durban (15%), Cape Town (19%) and other parts of the country.

 

Engineering News & Mining Weekly has a large paid-for circulation. Copies are either hand delivered or posted to subscribers. The magazine also has a controlled circulation through business lounges, car rental outlets and restaurants at South Africa’s international airports in Johannesburg, Durban, Cape Town and Port Elizabeth.

 

Other noteworthy distribution points:

  • Selected retail outlets (CNA and Exclusive Books stores)
  • JSE-Listed companies
  • Key industrial and mining conference and exhibitions

 

International reach

The Engineering News & Mining Weekly print magazine has over 5 840 readers each week located outside of South Africa. Hard copies are posted to selected paid subscribers, while an exact PDF version of the printed magazine is emailed to over 3 000 readers in other African countries.

 

The monitored distribution of copies at South Africa’s international airports also contributes to a further reach into international markets, as international travellers pick up the magazine at various airport outlets and copies of the magazine are distributed in airport lounges in Zambia, Zimbabwe and Nigeria and on-board selected regional SAA flights.

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