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Engineering News is a well-proven vehicle for companies wishing to communicate their products and services into the South and Southern African market.
A combination of print & online advertising gives advertisers the widest reach & the biggest impact. This is because 82% of Engineering News & MiningWeekly.com readers do not read the print magazine. Therefore, the optimal marketing solution requires a combination of print & online advertising with Engineering News. Advertising with both the print & online versions of Engineering News will ensure a much wider reach than what can be achieved by restricting a company’s marketing efforts to a single medium.
- Engineering News & Mining Weekly has a total readership of 107 714 people per week.
- Engineering News Online & Mining Weekly.com combined is read by 56 321 people per week.
- The Engineering News & MiningWeekly print magazine is read by 61 530 people per week – calculated based on a pass-on readership of 6 readers per copy.
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*58% of readers read selected articles, while 32% read most articles.
86% of readers read a copy of Engineering News within 7 days of issue. Any advertisement, editorial or special feature article will be exposed to almost all readers within a few days of publication
*Most readers use Engineering News & Mining Weekly to obtain news on their particular industries, technology updates and project news.
*In a typical 6-week period, 59% of readers read every issue of the magazine.
Target Market
