Mining Weekly Executive Summary
2012 Mining Weekly Rate Card
2012 Mining Weekly Features Schedule
Mining Weekly Feature Briefs
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rates
statistics
features
target market
Mining Weekly is read by mine management as well as decision-makers in the industrial and financial sectors.
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main business sector
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job titles of the reader
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decision-making authority
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education level
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distribution
main business sector
Research shows that 10% of readers are in the energy industry, 5% in gold, coal, machinery and mineral exploration sector, 9% in base metals mining and 4% in mining and quarrying, diamond mining and platinum mining.
| Business sector | % |
| Energy | 10 |
| Base metals mining | 9 |
| Iron ore mining | 7 |
| Materials handling | 6 |
| Coal mining | 5 |
| Gold mining | 5 |
| Machinery | 5 |
| Mineral exploration | 5 |
| Mining and quarrying | 4 |
| Diamond mining | 4 |
| Platinum mining | 4 |
| Electronic equipment | 3 |
| Mine operations contracting | 3 |
| Fabricated metal products | 3 |
| Mining transport | 2 |
job titles of the reader
Research indicates that 28% of readers are at the level of managing director, owner, partner; 7% at the level of general manager, branch manager, commecial manager; 11% at the level of technical director, manager, factory manager and 13% are in sales and marketing.
| % | |
| Managing Director/Owner/Partner/Chairman | 28 |
| Consultant/Researcher | 15 |
| Sales/Marketing/Product Manager | 13 |
| Technical Director/Manager/Engineer | 11 |
| Student | 11 |
| General Manager/Commercial Manager/Branch Manager | 7 |
| Buyer/Purchasing Manager | 2 |
decision-making authority
Research indicates that 10% of Mining Weekly readers have exclusive authority over capital equipment procurement, 8% over the procurement of spares and supplies and 5% over raw materials.
| exclusive | some | |
| Capital Equipment | 10 | 43 |
| Spares and Supplies | 8 | 43 |
| Raw Materials | 5 | 28 |
| Telecoms and IT equipment | 10 | 47 |
| Advertising and Promotions | 5 | 30 |
education level
Research indicates that 43% of Mining Weekly readers have a post-graduate degree or diploma and 43% have a graduate degree or diploma.
| % | |
| Postgraduate degree/diploma | 43 |
| Graduate degree/diploma | 43 |
| Secondary education | 13 |
distribution
While being mainly concentrated in Gauteng, Mining Weekly readers are spread throughout the country. International distribution: Mining Weekly has over 300 weekly readers outside South Africa. The foreign readers are spread through various countries including Australia, Botswana, Canada, Czech Republic Denmark, Finland, France, Germany, Ghana, Greece, Hong Kong, Inia, Ireland, Japan, Kenya, Malawi, Mauritius, Namibia, Netherlands, New Zealand, Nigeria, Senegal, Surinam, Tanzania, Uganda, United Kingdom, United States, Zambia
| % | |
| Eastern Cape | 2 |
| Free State | 2 |
| Gauteng | 64 |
| KwaZulu-Natal | 9 |
| Limpopo Province | 2 |
| Mpumalanga | 5 |
| North West | 4 |
| Northern Cape | 4 |
| Western Cape | 10 |
Target Market
