mining weekly

magazine publication

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target market

 

Mining Weekly is read by industrial and mine management as well as key decision makers in the public and private sectors.

 
* select an option below to display the relevant data or download summary of reader statistics in PDF above
main business sector
 
Mining Weekly has readers in all major business sectors. Advertising in Mining Weekly will expose your products & services to numerous industries, opening doors to new opportunities for your company.
Business sector %
Coal

41

Gold 38
Project Management 35
Diversified Mining 32
Diamonds 32
Services 29
Platinum Group Metals 29
Health & Safety 29
Environmental 29
Base Metals 23
Exploration & Geology 20
Oil & Gas 17
Ferrous Metals 17
Government 17
Uranium 15
Legislative Environment 15
   

 

job titles of the reader
 
50% of readers have over 15 years of experience in their particular field. Mining Weekly readers are decision makers with operational and procurement authority.
  %
Managing Director / Owner / Partner / Chairman 26
Sales / Marketing / Product Manager 21
Consultant / Researcher 12
Technical Director / Manager / Factory Manager / Engineer 9
General / Commercial / Branch Manager 6
   

 

decision-making authority
 
Mining Weekly readers are decision makers with operational and procurement authority. Mining Weekly has readers in all major business sectors.  Advertising in Mining Weekly will expose your products and services to numerous industries, opening doors to new opportunities for your company.
  %
Capital Equipment 52
Spares and Supplies 58
Raw Materials 35
Telecoms and IT equipment 30
Advertising and Promotions 47

 

education level
 
88% of Mining Weekly readers have at least a graduate degree or diploma.  65% of readers are interested in further study opportunities.
  %
Postgraduate degree/diploma 41
Graduate degree/diploma 47
Secondary education 12

 

distribution
 
While being mainly concentrated in Gauteng, Mining Weekly readers are spread throughout the country.
 
International distribution: Mining Weekly has over 1 156 weekly readers outside South Africa. The foreign readers are spread through various countries including Australia, Botswana, Canada, Czech Republic Denmark, Finland, France, Germany, Ghana, Greece, Hong Kong, Inia, Ireland, Japan, Kenya, Malawi, Mauritius, Namibia, Netherlands, New Zealand, Nigeria, Senegal, Surinam, Tanzania, Uganda, United Kingdom, United States, Zambia
  %
Eastern Cape 5
Free State 1
Gauteng 15
KwaZulu-Natal 17
Limpopo Province 1
Mpumalanga 1
North West 1
Northern Cape 1
Western Cape 22

 

 
 
 
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