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Polity.org.za – deepening democracy through access to information.


The website generates 92 317 page impressions by 29 375 readers per week.


81% of Polity.org.za readers are based in South Africa.

* select an option below to display the relevant data or download summary of reader statistics in PDF above
page impressions
Polity.org.za is a member site of the IAB and website statistics are monitored by Effective Measure.
Page Impressions per week 92 317
Unique Visitors per week 29 375


59% of readers read Polity.org.za on a daily basis, while a further 29% of readers visit the site at least once a week. This implies a high percentage of readers are constantly obtaining information from the website & would be exposed to follow-up news & advertisements.
Every day 52
Once per week 29
More than once a day 7
Newsletters only 12


information needs
Most readers use Polity.org.za to obtain daily news, access to legislation and policy documents.  It is important to note that 78% of readers are aware of the advertisements on Polity.org.za.
Daily news 90
Columnist articles 61
Access to Legislation 50
Access to Policy Documents 48
Election News 39
Search for archived articles 17
Book Reviews 11


Readers were asked to score Polity.org.za against selected attributes on a scale of 1 to 10 where 1 indicated very poor and 10-excellent. The average scores are given below:
Credibility & Integrity 8
Professional presentation 8
Coverage of news 9
Quality of editorial comment 8
Foremost with the news 8
News about personalities 7
Relevant to reader's job function 8


importance of brand image
Readers were asked whether they agree with certain statements regarding brand image and advertising.
Advertising is a key means of building brand awareness 84
Advertising improves a company's reach into new markets 87
Advertising assists me in making my purchasing decisions 46


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