polity.org.za

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statistics

 

Polity.org.za is read by policy makers, lawyers, researchers and those seeking to stay on top of South Africa’s political scene.

 

The website generates 90 737 page impressions by 31 026 readers per week.

 

81% of Polity.org.za readers are based in South Africa.

 
* select an option below to display the relevant data or download summary of reader statistics in PDF above
page impressions
 
Polity.org.za is a member site of the IAB and website statistics are monitored by Effective Measure.
  %
Page Impressions per week 90 737
Unique Visitors per week 31 026

 

frequency
 
57% of readers read Polity.org.za on a daily basis, while a further 29% of readers visit the site at least once a week. This implies a high percentage of readers are constantly obtaining information from the website & would be exposed to follow-up news & advertisements.
  %
Every day 52
Once per week 29
Once a month 7
Never 7
More than once a day 5

 

information needs
 
Most readers use Polity.org.za to obtain daily news, columnist articles, access to policy documents and legislation.  It is important to note that 78% of readers are aware of the advertisements on Polity.org.za.
  %
Daily news 90
Columnist articles 60
Access to policy documents 45
Access to legislation 44
Election News 30
Search for archived articles 18
Book Reviews 16
Other 3

 

performance
 
Readers were asked to score Polity.org.za against selected attributes on a scale of 1 to 10 where 1 indicated very poor and 10-excellent. The average scores are given below:
  %
Credibility & Integrity 8
Professional presentation 8
Coverage of news 8
Quality of editorial comment 8
Foremost with the news 8
News about personalities 8
Relevant to reader's job function 8
Accuracy of technical content 8
Products news 8
Relevant and good quality advertising 8

 

importance of brand image
 
Readers were asked whether they agree with certain statements regarding brand image and advertising.
  Agree
  %
Advertising is a key means of building brand awareness 79
Advertising improves a company's reach into new markets 80
Advertising assists me in making my purchasing decisions 45

 

 
 
 
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