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statistics
Polity.org.za – deepening democracy through access to information – generates an average of over 35 254 page impressions every week.
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page impressions
During 2011, Effective Measure, contracted by the Digital Marketing & Media Association, recorded the following key site statistics for Polity.org.za:
| Page Impressions per week | 48 350 |
| Unique Visitors per week | 18 410 |
| Ad-views per week | 445 841 |
| Click-through's per week | 2 208 |
reading frequency
Respondents were asked how many times they have visited the website in a typical month. 80% of readers access Polity.org.za on a weekly basis.
| % | |
| Every day | 48 |
| Once per week | 27 |
| Once in a month | 11 |
| Never | 9 |
| More than once a day | 5 |
information needs being met
22% use Polity.org.za as a source of daily news; 21% to access legislation and 20% to access policy documents.
| % | |
| Daily news | 22 |
| Access to legislation | 21 |
| Access to policy documents | 20 |
| Columnist articles | 12 |
| Budget information | 10 |
| Election News | 9 |
| Search for archived articles | 6 |
geographical reach
While the bulk of Polity.org.za readers are based in South Africa, a significant number of readers are drawn from various parts of the world. According to Google Analytics, the Top 10 countries of access are: South Africa, United States, United Kingdom, Germany, Canada, India, Australia, France, the Netherlands and Kenya
Target Market
