engineering news

magazine publication

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Engineering News is South Africa’s premier source of weekly real economy news on projects, products, policies, personalities and technoeconomic progress, covering a wide range of industries – from agroprocessing to information technology – mainly in South and Southern Africa.

 

Each week, 10 664 copies are circulated and read by 58 652 readers. Engineering News has a carefully controlled airport and hotel distribution of 5 000 copies per week.

 

Engineering News has a total readership of 98 607 people per week. The Engineering News print magazine is read by 58 652 people per week – calculated based on a pass-on readership of 5.5 readers per copy. Engineering News Online is read by 50 570 people per week. 10 620 People read both the magazine & the website

 

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Each week, in-depth coverage of specially selected industry sectors, products and services are published according to an annual features schedule.

 

A combination of print & online advertising gives advertisers the widest reach & the biggest impact. This is because 79% of Engineering News Online readers do not read the Engineering News print magazine. 

 

Therefore, the optimal marketing solution requires a combination of print & online advertising with Engineering News. Advertising with both the print & online versions of Engineering News will ensure a much wider reach than what can be achieved by restricting a company’s marketing efforts to a single medium.

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Engineering News is a guaranteed medium for brand-building and also has a record of generating direct response for advertisers.

 

Many advertisers report that advertising in Engineering News has been integral to their business success and some advertisers have advertised in the magazine since its inception in 1981.

 

Advertisers can choose from a number of advertising packages through which their branding, products and services can be exposed to the Engineering News readership.

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Each week, 10 664 copies are circulated and read by 58 652 readers (ABC figure of April to June 2018).  Engineering News can also now be downloaded on the Apple iPad and Android devices. All articles appearing in the print magazine is laid-out in a magazine-type format and now also available in an e-Magazine format.

 

The optimal marketing solution for communicating with South Africa’s key real economy decision-makers requires a combination of print and online advertising with Engineering News.

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While being mainly concentrated in Gauteng, Engineering News readers are spread throughout South Africa. Engineering News has over 4 658 weekly readers outside of South Africa.

 

The foreign readers are spread throughout various countries, including:

 

Africa: Botswana; Conco; DRC; Ghana; Kenya; Lesotho; Malawi; Mauritania; Mauritius; Namibia; Nigeria; Rwanda; Swaziland; Tanzania; Uganda; Zambia; Zimbabwe

 

International: Australia; Belgium; Canada; Chile; China; France; Germany; Greece; Hong Kong; India; Japan; Korea; Netherlands; Peru; Quatar; United Arab Emirates; United Kingdom; United States

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