engineering news

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Engineering News is a well-proven vehicle for companies wishing to communicate their products and services into the South and Southern African market. 

 

A combination of print & online advertising gives advertisers the widest reach & the biggest impact. This is because 76% of Engineering News Online readers do not read the Engineering News print magazine.

 

Therefore, the optimal marketing solution requires a combination of print & online advertising with Engineering News. Advertising with both the print & online versions of Engineering News will ensure a much wider reach than what can be achieved by restricting a company’s marketing efforts to a single medium.

 

 

 
* select an option below to display the relevant data or download summary of reader statistics in PDF above
thoroughness
 
66% of readers read selected articles, while 24% read most articles.. The size of Engineering News is indicative of the high demand for advertising space, which proves that advertisers view Engineering News as an effective vehicle for communicating their products & services.
  %
Selected articles 66
Most articles 24
Glance at articles 8
All articles 2

 

recency
 
82% of readers read a copy of Engineering News within 7 days of issue.. Any advertisement, editorial or special feature article will be exposed to almost all readers within a few days of publication.
  %
Less than 3 days ago 52
4 – 7 days ago 30
More than 4 weeks ago 9
8 – 14 days ago 5
2 – 4 weeks ago 4

 

information needs
 
Most readers use Engineering News to obtain news on their particular industries, technology updates and project news.
  %
News on particular industry 88
Technology and progress updates 67
Project News 66
Company News 54
Product News 51
Policy Development 48
Business leaders and personalities 46
Columnists and Opinion 46
Research on industries 45

 

frequency
 
*In a typical 6-week period, 59% of readers read every issue of the magazine. Any advertisement, editorial or special feature article will be exposed to almost all readers within a few days of publication.
  %
All six issues 59
Four out of six issues 10
Three out of six issues 10
Five out of six issues 8
Two out of six issues 7
One out of six issues 6

 

performance
 
Readers were asked to score Engineering News against selected attributes on a scale of 1 to 10 where 1 indicated very poor and 10-excellent. The average scores are given below:
  %
Credibility & Integrity 10
Professional presentation 9
Coverage of industrial news 8
Accuracy of technical content 9
Quality of editorial comment 9
Foremost with the news 9
News about personalities 8
Authoritative within industrial sector 9
Product news 8
Relevant & Good quality advertising 8
Relevant to reader's job function 8

 

importance of brand image
 
Readers were asked whether they agree with certain statements regarding brand image and advertising.
  Agree
  %
Advertising is a key means of building brand awareness 90
Advertising improves a company's reach into new markets 88

Advertising assists the reader in making purchasing decisions

58

 

 
 
 
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