Engineering News Executive Summary
2012 Engineering News Rate Card
2012 Engineering News Features Schedule
Engineering News Feature Briefs
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Engineering News is a well-proven vehicle for companies wishing to communicate their products and services into the South and Southern African market. Over the past thirty-one years literally thousands of companies and public-sector bodies have used the publication to communicate their advertising and branding messages.
Engineering News’s record speaks for itself – it is the most effective vehicle for communicating with those responsible for driving South Africa’s real economy.
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reading recency
88% of readers read a copy of Engineering News within 7-days of issue. Almost all the readers will read ‘fresh’ news within the week of publication. Any advertisement, editorial or feature article will be exposed to almost all readers within a few days of publication.
| % | |
| Less than 3 days ago | 60 |
| 4 – 7 days ago | 28 |
| More then 4 weeks ago | 5 |
| 2 – 4 weeks ago | 4 |
| 8 – 14 days ago | 3 |
information needs being met
Most readers use Engineering News to obtain news on particular industries and project news. 13% of readers cut out sections before discarding the journal. Another 21% either file or place the journal in a library; consequently 47% of readers use Engineering News as a later reference source. 20% of readers discard the journal after reading it. The largest group of readers (65%) read selected articles. The next largest group (31%) read most articles.
| % | |
| Technology progress and updates | 73 |
| News on particular industry | 72 |
| Project News | 56 |
| Company News | 44 |
| News about policy developments | 41 |
| Columnists & Opinion | 37 |
| Business Leaders & Personalities | 37 |
| Product News | 35 |
| Tender News | 23 |
reading frequency
Respondents were asked how many issues they have read or paged through in a typical six-week period. 63% of readers read every issue of Engineering News in a typical 6-week period. This implies that a high percentage of readers are constantly obtaining information from the magazine and would be exposed to follow-up news and advertising.
| % | |
| All six issues | 63 |
| Five out of six issues | 14 |
| Four out of six issues | 10 |
| Three out of six issues | 4 |
| Two out of six issues | 4 |
| One out of six issues | 1 |
performance
Readers were asked to score Engineering News against selected attributes on a scale of 1 to 10 where 1 indicated very poor and 10-excellent. The average scores are given below:
| % | |
| Credibility & Integrity | 8 |
| Professional presentation | 8 |
| Coverage of industrial news | 8 |
| Accuracy of technical content | 8 |
| Quality of editorial comment | 9 |
| Foremost with the news | 8 |
| News about personalities | 7 |
| Authoritative within industrial sector | 8 |
| Product news | 8 |
| Relevant & Good quality advertising | 8 |
| Relevant to reader's job function | 8 |
importance of brand image
Readers were asked whether they agree or disagree with certain statements regarding brand image and advertising.
| Agree | Disagree | |
| % | % | |
| Advertising is a key means of building brand awareness | 93 | 7 |
| Advertising improves a company's reach into new markets | 94 | 6 |
| Advertising assists me in making my purchasing decisions | 76 | 24 |
Target Market
