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Ad Centre
target market
MiningWeekly.com is read by global mine management as well as decision-makers in the industrial and financial sectors.
MiningWeekly.com – an important daily source of African real-economy news – generates an average of over 76 678 page impressions every week.
While the bulk of MiningWeekly.com visitors are based in South Africa, a significant number of users are drawn from various parts of the world. This reflects MiningWeekly.com’s growing status as an internationally-regarded window to developments in the Southern African region.
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main business sector
Advertising on MiningWeekly.com will build your company's brand and expose your company to a growing global audience. We offer accountability which includes a guaranteed minimum number of ad-views to be monitored by logging into the Creamer Media's Ad Centre.
| Business sector | % |
| Gold mining | 18,9 |
| Mineral exploration | 18,8 |
| Base metals mining | 17,6 |
| Coal mining | 15,5 |
| Mining and quarrying | 15,1 |
| Mine operations and contracting | 13,6 |
| Platinum mining | 13,2 |
| Diamond mining | 11,5 |
| Manufacturing | 8,2 |
| Machinery | 8,2 |
| Materials-handling | 7,6 |
| Mining related equipment | 6,0 |
| Fabricated metals | 3,6 |
| Electronic equipment | 3,4 |
| Quarrying | 3,4 |
| Food and beverage | 1,9 |
education level of reader
87% of readers have tertiary education qualifications. 63% of readers have shown an interest in further study opportunities.
| % | |
| Graduate degree or diploma | 43,5 |
| Postgraduate degree or diploma | 42,7 |
| Secondary education | 12,3 |
| Primary education | 1,3 |
job titles of the reader
In response to a survey of MiningWeekly.com's readership, 19,7% replied that they are technical directors, managers or factory managers; 19% are directors, owners or partners and 13,2% are consultants.
| % | |
| Technical - Director/Manager/Factory Manager | 19,7 |
| Director, owner, partner | 19,0 |
| Consultant | 13,2 |
| Sales/Marketing/Product Manager, Director | 12,0 |
| General Manager | 5,6 |
| Financial - Manager, Director | 4,4 |
| Commercial - Manager, Director | 3,3 |
| Student | 2,3 |
decision-making authority
When asked whether they had decision-making authority over their company's purchases with regard to capital equipment, spares, supplies and raw materials, 52,7% of readers replied in the affirmative.
| Yes | No |
| 52,7% | 47,3% |
Target Market
