miningweekly.com

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target market

 

MiningWeekly.com is read by industrial and mine management as well as key decision makers in the public and private sectors

 

MiningWeekly.com – an important daily source of African real-economy news – an average of 221 378 page impressions are generated by 47 672 unique visitors.

 

While the bulk of MiningWeekly.com visitors are based in South Africa, a significant number of users are drawn from various parts of the world. This reflects MiningWeekly.com’s growing status as an internationally-regarded window to developments in the Southern African region.

 
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main business sector
 
MiningWeekly.com has readers in all major business sectors. Advertising in MiningWeekly.com will expose your products & services to numerous industries, opening doors to new opportunities for your company.
Business sector %
Base Metals 41
Gold 39
Coal 28
Exploration and Geology 27
Diversified Mining 27
Project Management 27
Platinum Group Metals 27
Services 24
Diamond 23
Ferrous Metals 21
Environmental 21
Uranium 17
Silver 17

 

education level of reader
 
88% of MiningWeekly.com readers have at least a graduate degree or diploma. 42% of readers are interested in further study opportunities.
  %
Postgraduate degree or diploma 50
Graduate degree or diploma 38
Secondary education 12
   

 

job titles of the reader
 
Over 92% of MiningWeekly.com readers are over 35 years of age. 76% of readers have over 16 years of experience in their particular field.
  %
Managing Director / Owner / Partner / Chairman 33
Consultant / Researcher 17
Technical Director / Manager / Factory Manager / Engineer 16
Sales / Marketing / Product Manager 9
General / Commercial / Branch Manager 3
Mine Management 3
Financial Director / Manager 2
Buyer / Purchasing Manager 1
Student 1

 

decision-making authority
 
MiningWeekly.com readers are decision makers with operational & procurement authority.
  %
Capital Equipment 60
Spares & Supplies 54
Raw Materials 41
Telecoms & IT Equipment 46
Advertising & Promotion 48

 

 
 
 
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