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statistics is a member site of the IAB & website statistics are monitored by Effective Measure.


The website generates 119 920 page impressions by 48 204 readers per week.


Total Weekly Readership: 94 368

People read the magazine: 56 286

People read the website (including desktop & mobile): 48 204

* select an option below to display the relevant data or download summary of reader statistics in PDF above
reading frequency

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Importance of brand image

Readers were asked whether they agree with certain statements regarding brand image and advertising.




Readers were asked to score against selected attributes – on a scale of 1 to 10 where 1 indicates very poor & 10, excellent.


characteristics of an advert

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