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target market is read by industrial and mine management as well as key decision makers in the public and private sectors – an important daily source of African real-economy news – an average of 233 386 page impressions are generated by 47 398 unique visitors.


While the bulk of visitors are based in South Africa, a significant number of users are drawn from various parts of the world. This reflects’s growing status as an internationally-regarded window to developments in the Southern African region.

* select an option below to display the relevant data or download summary of reader statistics in PDF above
main business sector
Advertising on will expose your products & services to decision-makers in numerous industries, opening doors to new business opportunities. Advertisers may choose to advertise to readers from multiple sectors or may choose a sector-specific campaign.
Business sector %
Base Metals 41
Gold 39
Coal 27
Platinum Group Metals 25
Exploration and Geology 24
Diamonds 22
Services 20
Project Management 20
Diversified Mining 20
Ferrous Metals 20


education level of reader
88% of readers have at least a graduate degree or diploma. 42% of readers are interested in further study opportunities.
Postgraduate degree or diploma 50
Graduate degree or diploma 38
Secondary education 12


job titles of the reader
Over 92% of readers are over 35 years of age. 76% of readers have over 16 years of experience in their particular field.
Managing Director / Owner / Partner / Chairman 33
Consultant / Researcher 17
Technical Director / Manager / Factory Manager / Engineer 16
Sales / Marketing / Product Manager 9
General / Commercial / Branch Manager 3
Mine Management 3
Financial Director / Manager 2
Buyer / Purchasing Manager 1
Student 1


decision-making authority readers are decision makers with operational & procurement authority.
Capital Equipment 60
Spares & Supplies 55
Raw Materials 39
Telecoms & IT Equipment 46
Advertising & Promotion 45


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