Engineering News Online Executive Summary
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statistics
Engineering News Online – an important daily source of African real-economy news – an average of 265 155 page impressions are generated by 58 581 unique visitors.
Most readers use Engineering News Online to obtain news on their particular industries, company news and project news. It is important to note that 91% of readers are aware of the advertisements on Engineering News Online, while 56% of readers regularly click on these advertisements.
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page impressions
Engineering News Online is a member site of the IAB & website statistics are monitored by Effective Measure.
| Page Impressions per week | 146 227 |
| Unique Visitors per week | 50 575 |
reading frequency
58% of readers read Engineering News Online on a daily basis, while a further 29% of readers visit the site at least once a week. This implies a high percentage of readers are constantly obtaining information from the website & would be exposed to follow-up news & advertisements.
| % | |
| Every day | 53 |
| Once a week | 29 |
| Once a month | 8 |
| More than once a day | 5 |
| Never | 5 |
information needs being met
Most readers use Engineering News Online to obtain news on their particular industries, company news & project news. It is important to note that 93% of readers are aware of the advertisements on Engineering News Online, while 42% of readers regularly click on these advertisements.
| % | |
| News on particular industries | 84 |
| Technology progress and updates | 65 |
| Project news | 62 |
| Company News | 61 |
| News about policy developments | 55 |
| Research on particular industry | 45 |
| Product News | 26 |
| Other | 14 |
| Tender Information | 14 |
geographical reach
Engineering News Online is a member site of the IAB & website statistics are monitored by Effective Measure. The website generates 146 227 page impressions by 50 575 readers per week. 71% of Engineering News Online readers are based in South Africa.
performance
Readers were asked to score Engineering News Online against selected attributes – on a scale of 1 to 10 where 1 indicates very poor & 10, excellent.
| % | |
| Credibility and integrity | 9 |
| Professional presentation | 9 |
| Coverage of industrial news | 8 |
| Accuracy of technical content | 8 |
| Quality of editorial comment | 8 |
| Foremost with the news | 8 |
| News about personalities | 8 |
| Authoritative within industrial sector | 8 |
| Product news | 8 |
| Relevant to the reader's job function | 8 |
Target Market
