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rates
target market
Ad Centre
statistics
Engineering News Online is a member site of the IAB & website statistics are monitored by Effective Measure.
The website generates 240 899 page impressions by 64 719 readers per week. 71% of Engineering News Online readers are based in South Africa.
Engineering News Online readers are decision-makers in all sectors of the real economy – with procurement authority.
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impressions
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reading frequency
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information needs
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Importance of brand image
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performance
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characteristics of an advert
Engineering News Online is a member site of the IAB & website statistics are monitored by Effective Measure.
58% of readers read Engineering News Online on a daily basis, while a further 29% of readers visit the site at least once a week.
Most readers use Engineering News Online to obtain news on their particular industries, technology updates and project news.
Readers were asked whether they agree with certain statements regarding brand image and advertising.
Readers were asked to score Engineering News Online against selected attributes – on a scale of 1 to 10, where 1 indicates poor and 10, excellent. Readers scored Engineering News Online as follows:
Characteristics of an advert that will yield best response
Target Market
