engineering news

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www.engineeringnews.co.za quick links
 
 
 

Engineering News Online provides real time news reportage through originated written, video and audio material Readers may choose to visit the free-to-air aspects of the site, may register for a daily email newsletter – sent to over 70 900 daily subscribers - and may choose to subscribe to the site’s full search function, back copy archive and projects browser.  A mobile version of Engineering News Online is available at m.engineeringnews.co.za and Engineering News Apps are also available for iPhones and for Android devices.

 

Engineering News has a total readership of 92 332 people per week. Engineering News Online is read by 40 193 people a week. The Engineering News print magazine is read by 58 971 people per week - calculated based on a pass-on readership of 5.5 readers per copy.

 

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Advertising on Engineering News Online is an effective way to build and consolidate a company’s profile among clients and prospective clients.

 

Advertisers can choose from a number of advertising packages through which their branding, products and services can be exposed to the Engineering News Online readership.

 

Companies can choose to advertise on the website, iPhone and Android apps, mobile site or on a daily email newsletter, sent to over 70 000 daily recipients.

 

Advertisers are guaranteed a minimum number of ad-views during the course of their selected campaign and the statistics can be monitored, in real time, through the Creamer Media's Ad Centre.
 

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Engineering News Online is a member site of the IAB and website statistics are monitored by Effective Measure.

 

Some of the key online statistics:

  • Weekly page impressions: 146 950
  • Weekly unique visitors: 40 193

 

Each weekday, over 70 000 emails are sent out to Engineering News Online readers who use the service as a key source of daily news on industrial developments.


70% of the daily email newsletter subscriber that read the article headline or blurb click through to Engineering News Online to read the full article.

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Industrial and management as well as key decision makers in the public and private sectors.

 

Over 89% of Engineering News Online readers are over 36 years of age while 60% of readers have over 16 years of experience in their particular field. 88% of Engineering News Online readers have at least a graduate degree or diploma and 51% of readers are interested in further study opportunities.

 

82% of our reader agree that advertising is a key means of building brand awareness.

 

It is important to note that 91% of readers are aware of the advertisements on Engineering News Online, while 56% of readers regularly click on these advertisements.
 

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